OpenAI on Tuesday, Nov. 10, rolled out a Business Hub in beta that lets companies create verified profiles in ChatGPT, update information about their products and services, and, if eligible, launch a specialized Business Agent, TechCrunch reported.
The hub will also show businesses limited insights, including profile views, mentions, website clicks and other measures of how ChatGPT users encounter them, TechCrunch reported. OpenAI vice president of monetization Benji Shomair told journalists there are "multiple verification methods" for different types of businesses and markets but did not describe them in detail.
The Verge reported that chats with Business Agents will be clearly labeled and kept separate from a user's main ChatGPT conversation, and that people will be able to ask about offerings and compare products. OpenAI called the launch "an early step in bringing businesses more deeply into ChatGPT."