Hashi Market, a Japanese supermarket chain from New York City, has opened its first West Coast store in Cupertino, and it says more Bay Area locations are coming. The 20,000-square-foot store at 20558 Stevens Creek Blvd., in a former Sprouts Farmers Market near South De Anza Boulevard, opened Friday, Oct. 9, to lines that started at 7:30 a.m.
Opening day
About 1,700 customers came through by the end of the first day, SFGATE reported, with the line wrapping through the parking lot and cashiers ringing up about 300 transactions an hour for most of the morning. A local yosakoi dance troupe performed out front, and staff cut a 200-pound bluefin tuna on the floor. Operations head Ava Liu told SFGATE the company picked Cupertino because "it's a central place for California. Apple is here."
Hours, address and what's inside
The store is open daily from 8 a.m. to 11 p.m., according to the California Post. It sells imported Japanese groceries, produce, seafood, meat and sake, with a large Hokkaido section of beef, rice, cheesecake, chocolate and melons that SFGATE says sell for $59. There is an in-house bakery, two aisles of Japanese and Korean beauty and lifestyle products, and a big grab-and-go section with bentos, curry bowls, salmon teriyaki and $26 A5 wagyu rice bowls. The company says all sushi will be 30% off after 8 p.m., a practice from its New York stores. SFGATE reported that discount was set to start soon after opening.
More Bay Area stores planned
The bigger news for shoppers outside Cupertino is what comes next. Hashi has acquired Marina Grocery stores in Milpitas, San Mateo and Union City, which show as "renovating" on Hashi's website, SFGATE reported. Liu said the company is adding Japanese products there to test demand before deciding whether they become Hashi Markets or another brand in its portfolio. No conversion dates have been announced.
Nationally, the company's expansion targets vary by interview. Operations director Justin Li told SFGATE the chain plans 15 more stores by the end of 2027, including in Massachusetts and Colorado. The California Post, citing Li's comments to the San Francisco Chronicle, reported about 10 more stores by early 2027, with Washington state also on the list. Hashi opened in New York in 2024 and has six stores there.
Part of a South Bay grocery wave
Hashi joins several large Asian supermarkets that opened in the Bay Area this year, including H Mart in Dublin, Tokyo Central in Emeryville and T&T Supermarket in San Jose. T&T is also preparing a San Francisco store on Geary Boulevard. Li told the Chronicle that Cupertino "has a profile that we target," pointing to nearby H Mart and T&T stores in San Jose.
If you go: expect the heaviest crowds on weekend mornings while the opening buzz lasts, and note the late close at 11 p.m. if you want the evening sushi discount.