A family-run resale business plans to open a brick-and-mortar Lego shop at 843 Clement St. in the Inner Richmond in spring 2027, where it will buy, sell and trade sets and individual pieces, the San Francisco Chronicle reported.
The Missing Brick is run by Ryan and Lisa Braud, who said they started the business after rediscovering Lego through their two young sons and wanted a place in San Francisco where children and adults could gather around the hobby. The location was previously home to Apple Land Produce, a grocery store. The resale component is what sets the shop apart from Lego's own stores, which sell new sets and replacement pieces. The city's only official Lego store, at the San Francisco Centre, permanently closed in 2023, the Chronicle reported.
The owners tested the retail concept through pop-up events around San Francisco. An October event at Vara in the Sunset District featured a build-your-own Minifigure station, collectible Minifigures, a bulk Lego bin, a children's free-play area, and a buying desk for people bringing in sets and loose pieces. The owners have described the planned shop as San Francisco's first Lego resale store. Once the Clement Street location opens, the Missing Brick also plans to host children's birthday parties and gatherings for adult Lego fans, known as AFOLs. The owners are targeting a spring opening and are posting updates through their Instagram account, the Chronicle reported.