Adobe and Google announced an expanded partnership Tuesday at Adobe MAX, saying Acrobat will be available in Google Workspace through Drive and Gmail, and that Google’s latest image and video models will come to Firefly, Photoshop, Premiere and Adobe Express, Adobe said. Google’s company blog described the same integrations.
Why it matters: The companies said the deal is meant to cut down on switching between apps to finish a document or image. Adobe will also expand connectors in Gemini and Gemini Enterprise, and bring creative tools to AI Mode in Google Search. Google’s Gemini models will help power AI features in Acrobat.
Acrobat will appear as a suggested app in Drive and Gmail, including an “Edit with” entry point in file previews, both companies said. Adobe said more than 400 billion PDFs are opened with Acrobat each year and that its creative and productivity tools have more than 1 billion monthly active users. Adobe and Google DeepMind will also “explore new editing capabilities,” starting with a customized image model for Photoshop that could allow near-real-time, prompt-based edits, the announcements said.
“Our expanded partnership combines Google’s frontier AI with Adobe’s industry-leading creative and productivity tools at global scale,” Adobe president and incoming CEO Anil Chakravarthy said in Adobe’s release. Google Cloud CEO Thomas Kurian said the companies were “giving creators and enterprise teams a powerful, integrated environment to turn their ideas into high-impact content.” Recent collaborations listed by Adobe include bringing Adobe CX Enterprise Coworker to Gemini Enterprise and launching Premiere on Android.