Nike is releasing a limited-edition Georgia x Outkast collection, made with the Atlanta brand Class Trip, to mark the first Georgia-Florida football game ever played in Atlanta. The game, held in Jacksonville since 1933, moves to Atlanta on Oct. 31, Nike says.
Why it matters: It is one of the biggest college-meets-music fashion collabs of the fall, and it is built around NIL athletes.
The pieces
The range includes a red wool varsity jacket with black leather sleeves, cropped mesh and heavyweight cotton jerseys, rugby shirts, a satin bomber, a fleece hoodie, Max90 tees and hats. A script reading "University of Georgia, Outkast 1996" nods to the year Outkast released ATLiens, and the number 96 is on every jersey.
"This started over lunch with André," said Class Trip founder Brian Francis.
How to buy
The collection launches Oct. 27 on SNKRS, Class Trip and select Atlanta retailers, with the full range on nike.com Oct. 28 and a game-day pop-up at Mercedes-Benz Stadium Oct. 31. On3 reports six Georgia NIL athletes star in the campaign.