Calvin Klein Hires Lacoste's Ayub Mohamed as Chief Product Officer

Calvin Klein has hired Ayub Mohamed as chief product officer, effective Jan. 25, The Retail Bulletin reported.

Who he is

• Mohamed spent about two and a half years as executive vice president of product at Lacoste, overseeing design, merchandising and development.
• Before that he was chief merchandising officer at Kenzo, and held senior roles at Tory Burch, Donna Karan/DKNY and Givenchy, plus nearly eight years at Levi Strauss — the San Francisco denim company.

The job

He will run the global product organization of the PVH-owned brand and report to David Savman, Calvin Klein's global brand president.

"Ayub is an accomplished global product leader with a deep understanding of how to translate a brand's creative identity into desirable product," Savman said. Mohamed said Calvin Klein has "distinctive design codes and a compelling product offering."

The move comes during a busy week for fashion hires: Louis Vuitton named former Tiffany executive Hector Muelas its chief brand creative officer, TheIndustry.fashion reported.