Louis Vuitton names Tiffany's Hector Muelas chief brand creative officer
Muelas, who led Rimowa's relaunch and has been at Tiffany since 2023, starts in the newly created role Nov. 1.
By the Bay Area Brief staff · Edited by Seamus McKenna · · 2 min read
Louis Vuitton has hired Hector Muelas as its chief brand creative officer, a newly created role, effective Nov. 1.
Why it matters: The LVMH flagship is centralizing its image-making under one executive. Muelas will report to deputy CEO Damien Bertrand, FashionNetwork reports.
The details
Louis Vuitton's art buying team, led by Magena Chansarel, and its content factory, led by Carole Fuchs, will join his group.
Muelas has been at Tiffany & Co. since August 2023. He joined Rimowa in 2015 as vice president of content, later became its chief brand officer and led the luggage brand's relaunch, CPP-Luxury reports.
Earlier he worked at Apple, Vice, Canal+, CAA in Los Angeles and Wieden+Kennedy Amsterdam.
Sources
This article is an original summary based on the following reporting. We encourage readers to visit the original sources for full coverage.
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