San Francisco-based SoFi launched SoFi Earn, or SOFIE, on Thursday, Oct. 22. The company calls it the first and only tokenized deposit issued by a national bank to consumers.

Why it matters: Under the GENIUS Act, stablecoin issuers can't pay interest. A tokenized bank deposit can, which gives crypto holders an interest-paying, FDIC-insured place to keep idle cash.

How it works

  • A 4.40% variable APY (the rate as of Oct. 20, 2026).
  • FDIC-insured up to $250,000.
  • Converts 1:1 into SoFiUSD, SoFi's stablecoin.
  • Rolling out to SoFi Crypto members through November.

The pitch

"Too much money in the digital asset ecosystem is sitting idle," CEO Anthony Noto said. Reuters reported that this is SoFi's fifth crypto product in less than a year.

More Bay Area finance: CapitalOS raises $21.9 million.