Different, a San Francisco startup building AI that runs B2B marketing campaigns end to end, came out of stealth with a $48 million seed round led by General Catalyst, with Lightspeed Venture Partners participating.

Why it matters: It's one of the bigger seed rounds of the year for a Bay Area AI applications company, and it's led by a repeat founder behind two Silicon Valley companies.

What it does

  • The system plans campaigns, creates and launches ads, emails and landing pages, and handles "answer engine optimization" for AI search, the company said.
  • Early customers include Motif and Descope, which the company says redirected 60% of wasted spend.

The team

CEO Ajeet Singh co-founded ThoughtSpot and Nutanix. He leads the company with chief product officer Abhishek Pani and CTO Abhinav Yajurvedi.

Together Fund, Haystack Ventures, MXV Capital and Firebolt Ventures also invested. The money will go to engineering and go-to-market hiring, FinSMEs reported.