McMullen opens Maiden Lane flagship as Union Square fashion picks up
The 6,342-square-foot boutique at 135 Maiden Lane joins a string of fall openings, including Reformation at Santana Row.
By the Bay Area Brief staff · Edited by Seamus McKenna · · 2 min read
San Francisco skyline and Market Street at dusk, seen from Twin Peaks. Photo: King of Hearts / Wikimedia Commons, CC BY-SA 3.0 (cropped, resized and color-graded). Archive photo of the area; not a photo of the events in this story.
Oakland-born luxury boutique McMullen has opened its flagship at 135 Maiden Lane in Union Square, a two-floor, 6,342-square-foot store designed with Gabriella Khalil.
Why it matters: It's another big fashion bet on downtown San Francisco this fall, after Uniqlo's return to Market Street.
Inside the store
The Sacramento Street store stays open.
McMullen started in 2007 in a small storefront on Piedmont Avenue in Oakland.
Also new: Reformation in San Jose
Reformation opened its fifth Bay Area store at Santana Row at 333 Santana Row, 7x7 reported.
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